MAXIMISING POTENTIAL AND OPPORTUNITIES

• Develop a clear brand and buying strategy focusing on increasing profitability & maximising sales based on Customer profiling.
• Aiding post-mortem analysis on ranges, capitalising on winners and analysing poor performance.
• Ensure relevant trends are potentialised, and incremental opportunities identified.
• Identify gaps in the existing product offer and provide solutions to increase sales and margin. Review non-performing categories and implement turn around plan or exit.
• Review and agree / renegotiate trading terms with Suppliers if appropriate to ensure competitiveness with identified competitors.
• Ensure right product in the right place at the right time. ( See Sourcing Strategy)

• Analysis of current Supply base by COO, taking into account sales, margin and markdown levels on a seasonal basis.
• Forecasting for the “unknown”, overexposure in a particular geography and risks associated, e.g. Unforeseen political domestic & global volatility, e.g. Suez canal / Cost of living crisis.
• Reviewing the COO by mix – and assessing whether there is an opportunity in re-mixing, taking into account lead times and net profit. Do you need to remix your short lead time mix ? Do you need more agility ?
• Is the Supply base fit for purpose for all channels ?

• With my extensive Worldwide Sourcing background – I can help to introduce new Supplier partnerships to both parties on product that may be challenged through margin, speed to market, quick turnaround or opportunities.
• All suppliers recommended will have signed up to the ETI (Ethical Trading Initiative) ensuring workers in the supply chain are treated with respect, dignity and paid a living wage, no use of child labour and employment is chosen freely.

• Identify Current Customer & Target Customer – Are they aligned ?
• Customer Profile Mapping and Clarification
• Bringing the Customer Profile to Life .
• Does the Organisation have a “One View Understanding” of the customer.
• Producing collaboratively Customer DNA boards to align Organisation understanding and buy in.

• Aligning the Buying Cycle to the Trading and Marketing Calendars, & Vice Versa to ensure Full Price and Promotional product is planned up front to drive business KPI’s
• Ensure right product in the right place at the right time. (See Sourcing Strategy)

• Assess current ATV and IPB (Items per Basket) in line with competitors and whether there is an opportunity to increase.
• Pricing Architecture and Analysis opportunities.
• Review Trading and Marketing calendars by category to ensure continued customer engagement/retention ensuring there is always a reason to shop, whatever the channel the customer prefers.
• Seamless end-to-end customer experience – Delivery & Customer Service including “the last mile”.

• Evaluating team structures by category to ensure delivery of business KPI’s
• Decision making timelines and Reporting Structure – are there any blockages ?
• Mentoring and Coaching teams / individuals to aid their personal development.

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Geraldine

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